A brand is much more than a name or logo. A strong brand defines our strengths, captures the essence of our shared identity, and tells our unique story. It significantly enhances the collective impact of our campus communications efforts, enabling UCR to more effectively compete in a crowded marketplace for new students, faculty, and funding resources. It elevates our institutional reputation by reinforcing our most distinctive qualities, assets, and accomplishments.
This brand site is designed as a resource for anyone who writes, edits, or designs content for or speaks publicly about UCR. Consistent use of these resources helps ensure that UC and UCR policies and guidelines are being properly applied to official stationery, business cards, signage, university websites, seals, products, publications, and other official collateral. Explore the UCR Brand Book for message guidance and institutional power claims customized for select audiences.
Would your campus unit like to request a logo updated with UCR's new brand identity? To request college, school, and center logos, contact the appropriate marketing communication manager. All other campus departments and organizations may request logo files or contact University Communications at firstname.lastname@example.org or (951) 827-9101.
Here are a few resource links for more information on how to:
Beginning July 2020, request new campus stationery through Campus Business Services.
Request campus stationery