UCR BRAND COLORS
In addition to logos, colors are an important recognizable aspect of brand identity. UC Riverside’s brand colors reflect a diverse and young campus. Consistent use of UCR's brand colors ensures our communications establish a shared identity among students, faculty, staff, alumni, and the local community, and creates visual recognition nationally.
The university's primary color palette is an important asset in establishing a unified, consistent identity. Our primary palette uses UCR blue and UCR gold.
UCR Primary Colors
The primary colors of the UC Riverside visual identity are shown here. The dominant color on UCR designs should always be Pantone 293c complimented by Pantone 1235c.
For contrast or visual depth, Pantone 660c and 130c may be used. These colors may not be used alone or substituted for the primary colors.
Proportional color use recommendation is shown in the pie graph to the right.
UCR Extended Color Palette
The extended color palette is intended to add a range of diverse colors for use in collateral and various other university communications. They are intended to be used with, and in compliment to, the primary color palette shown above.
Neutral Color Palette
The neutral color palette is intended to add a range of different tints of black. They are intended to be used with, and in compliment to, the primary color palette shown above.
Color Tints for Web
Here is a guide for color tints for web:
- Using tints from UCR primary or extended colors for different effects and objectives across various marketing collateral gives your brand a polished, unified look.
- Creating contrast is crucial for visibility and effortless navigation. For instance, pairing a light tint with a dark shade creates contrast.
Primary Colors
Extended Colors
Accessibility Contrast Grid
Color contrast is very important to legibility. To meet current accessibility standards, use only approved color combinations. For websites and other online uses, WebAim Color Contrast Checker is a good tool to measure contrast. For printed materials, the standards are not as easy to measure. Be sure to take special care with reverse type and type overlays, especially if your audience tends to be older.
Web Content Accessibility Guidelines (WCAG) require a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text to achieve Level AA compliance. To achieve Level AAA compliance requires a contrast ratio of at least 7:1 for normal text and 4.5:1 for large text. Large text is defined as 14 point (typically 18.66px) and bold or larger, or 18 point (typically 24px) or larger.
Download Accessbility Contrast Grid (JPG)
Accessible Brand Color Combinations
To find accessible color combinations, we provided a list of background colors and text colors to use. We recommend using primarily Level AAA color combinations in your content. If you would like to use a Level AA combination, we recommend using these colors for just the main heading content.
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UCR Blue
UCR Blue/White
#003DA5
#FFFFFF
Bold Hearts. Brilliant Minds.
At UC Riverside you won’t just take classes—you’ll take action. Powered by a great education, world-leading research, and knowledge-driven impact, our students are transforming the nation and the world. Because at UCR, we are a tapestry of trailblazers—from first generation students to globally recognized researchers—bringing together fluency of thinking that accelerates bold solutions and transforms lives.
UCR Blue/UCR Gold
#003DA5
#FFB81C
Bold Hearts. Brilliant Minds.
At UC Riverside you won’t just take classes—you’ll take action. Powered by a great education, world-leading research, and knowledge-driven impact, our students are transforming the nation and the world. Because at UCR, we are a tapestry of trailblazers—from first generation students to globally recognized researchers—bringing together fluency of thinking that accelerates bold solutions and transforms lives.
UCR Blue/78BE20
#003DA5
#78BE20
Bold Hearts. Brilliant Minds.
At UC Riverside you won’t just take classes—you’ll take action. Powered by a great education, world-leading research, and knowledge-driven impact, our students are transforming the nation and the world. Because at UCR, we are a tapestry of trailblazers—from first generation students to globally recognized researchers—bringing together fluency of thinking that accelerates bold solutions and transforms lives.
UCR Blue/009CDE
#003DA5
#009CDE
Bold Hearts. Brilliant Minds.
At UC Riverside you won’t just take classes—you’ll take action. Powered by a great education, world-leading research, and knowledge-driven impact, our students are transforming the nation and the world. Because at UCR, we are a tapestry of trailblazers—from first generation students to globally recognized researchers—bringing together fluency of thinking that accelerates bold solutions and transforms lives.
UCR Blue/FF671F
#003DA5
#FF671F
Bold Hearts. Brilliant Minds.
At UC Riverside you won’t just take classes—you’ll take action. Powered by a great education, world-leading research, and knowledge-driven impact, our students are transforming the nation and the world. Because at UCR, we are a tapestry of trailblazers—from first generation students to globally recognized researchers—bringing together fluency of thinking that accelerates bold solutions and transforms lives.
UCR Blue/FED141
#003DA5
#FED141
Bold Hearts. Brilliant Minds.
At UC Riverside you won’t just take classes—you’ll take action. Powered by a great education, world-leading research, and knowledge-driven impact, our students are transforming the nation and the world. Because at UCR, we are a tapestry of trailblazers—from first generation students to globally recognized researchers—bringing together fluency of thinking that accelerates bold solutions and transforms lives.
-
UCR Gold
Gold/Black
#FFB81C
#000000
Bold Hearts. Brilliant Minds.
At UC Riverside you won’t just take classes—you’ll take action. Powered by a great education, world-leading research, and knowledge-driven impact, our students are transforming the nation and the world. Because at UCR, we are a tapestry of trailblazers—from first generation students to globally recognized researchers—bringing together fluency of thinking that accelerates bold solutions and transforms lives.
Gold/Blue
#FFB81C
#003DA5
Bold Hearts. Brilliant Minds.
At UC Riverside you won’t just take classes—you’ll take action. Powered by a great education, world-leading research, and knowledge-driven impact, our students are transforming the nation and the world. Because at UCR, we are a tapestry of trailblazers—from first generation students to globally recognized researchers—bringing together fluency of thinking that accelerates bold solutions and transforms lives.
-
Pantone 368c
Pantone 368c/Black
#78BE20
#000000
Bold Hearts. Brilliant Minds.
At UC Riverside you won’t just take classes—you’ll take action. Powered by a great education, world-leading research, and knowledge-driven impact, our students are transforming the nation and the world. Because at UCR, we are a tapestry of trailblazers—from first generation students to globally recognized researchers—bringing together fluency of thinking that accelerates bold solutions and transforms lives.
Pantone 368c/UCR Blue
#78BE20
#003DA5
Bold Hearts. Brilliant Minds.
At UC Riverside you won’t just take classes—you’ll take action. Powered by a great education, world-leading research, and knowledge-driven impact, our students are transforming the nation and the world. Because at UCR, we are a tapestry of trailblazers—from first generation students to globally recognized researchers—bringing together fluency of thinking that accelerates bold solutions and transforms lives.
-
Pantone 2925c
Pantone 2925c/White
#009CDE
#FFFFFF
Bold Hearts. Brilliant Minds.
At UC Riverside you won’t just take classes—you’ll take action. Powered by a great education, world-leading research, and knowledge-driven impact, our students are transforming the nation and the world. Because at UCR, we are a tapestry of trailblazers—from first generation students to globally recognized researchers—bringing together fluency of thinking that accelerates bold solutions and transforms lives.
Pantone 2925c/UCR Blue
#009CDE
#003DA5
Bold Hearts. Brilliant Minds.
At UC Riverside you won’t just take classes—you’ll take action. Powered by a great education, world-leading research, and knowledge-driven impact, our students are transforming the nation and the world. Because at UCR, we are a tapestry of trailblazers—from first generation students to globally recognized researchers—bringing together fluency of thinking that accelerates bold solutions and transforms lives.
Pantone 2925c/Black
#009CDE
#000000
Bold Hearts. Brilliant Minds.
At UC Riverside you won’t just take classes—you’ll take action. Powered by a great education, world-leading research, and knowledge-driven impact, our students are transforming the nation and the world. Because at UCR, we are a tapestry of trailblazers—from first generation students to globally recognized researchers—bringing together fluency of thinking that accelerates bold solutions and transforms lives.
-
Pantone 165c
Pantone 165c/Black
#FF671F
#000000
Bold Hearts. Brilliant Minds.
At UC Riverside you won’t just take classes—you’ll take action. Powered by a great education, world-leading research, and knowledge-driven impact, our students are transforming the nation and the world. Because at UCR, we are a tapestry of trailblazers—from first generation students to globally recognized researchers—bringing together fluency of thinking that accelerates bold solutions and transforms lives.
Pantone 165c/UCR Blue
#FF671F
#003DA5
Bold Hearts. Brilliant Minds.
At UC Riverside you won’t just take classes—you’ll take action. Powered by a great education, world-leading research, and knowledge-driven impact, our students are transforming the nation and the world. Because at UCR, we are a tapestry of trailblazers—from first generation students to globally recognized researchers—bringing together fluency of thinking that accelerates bold solutions and transforms lives.
-
Pantone 120c
Pantone 120c/UCR Blue
#FBDB65
#003DA5
Bold Hearts. Brilliant Minds.
At UC Riverside you won’t just take classes—you’ll take action. Powered by a great education, world-leading research, and knowledge-driven impact, our students are transforming the nation and the world. Because at UCR, we are a tapestry of trailblazers—from first generation students to globally recognized researchers—bringing together fluency of thinking that accelerates bold solutions and transforms lives.
Pantone 120c/Black
#FBDB65
#000000
Bold Hearts. Brilliant Minds.
At UC Riverside you won’t just take classes—you’ll take action. Powered by a great education, world-leading research, and knowledge-driven impact, our students are transforming the nation and the world. Because at UCR, we are a tapestry of trailblazers—from first generation students to globally recognized researchers—bringing together fluency of thinking that accelerates bold solutions and transforms lives.
-
Pantone 185c
Pantone 185c/White
#E4002B
#FFFFFF
Bold Hearts. Brilliant Minds.
At UC Riverside you won’t just take classes—you’ll take action. Powered by a great education, world-leading research, and knowledge-driven impact, our students are transforming the nation and the world. Because at UCR, we are a tapestry of trailblazers—from first generation students to globally recognized researchers—bringing together fluency of thinking that accelerates bold solutions and transforms lives.
Pantone 185c/FED141
#E4002B
#FED141
Bold Hearts. Brilliant Minds.
At UC Riverside you won’t just take classes—you’ll take action. Powered by a great education, world-leading research, and knowledge-driven impact, our students are transforming the nation and the world. Because at UCR, we are a tapestry of trailblazers—from first generation students to globally recognized researchers—bringing together fluency of thinking that accelerates bold solutions and transforms lives.
Pantone 185c/Black
#E4002B
#000000
Bold Hearts. Brilliant Minds.
At UC Riverside you won’t just take classes—you’ll take action. Powered by a great education, world-leading research, and knowledge-driven impact, our students are transforming the nation and the world. Because at UCR, we are a tapestry of trailblazers—from first generation students to globally recognized researchers—bringing together fluency of thinking that accelerates bold solutions and transforms lives.