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UCR Brand Overview

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BRAND OVERVIEW

UC Riverside is one of 10 universities within the prestigious University of California (UC) system, and the only UC located in Inland Southern California.

To convey an image consistent with who we are and to communicate effectively with many diverse constituents and key stakeholders, UCR has established a unified institutional brand and marketing program.

Student at the Library

Why a Unified Identity?

The goal of unified branding is to represent UCR’s shared identity through an easily-remembered positive public image. A consistent, unified brand significantly enhances the coordination of our campus communications efforts, conveying a professional and positive image to our valued constituencies. A unified brand that is attractive and well represents our institution is more effective at competing in a crowded marketplace for new students, faculty, and funding resources.

You Benefit from a Single Reference

Developed by University Communications, the UC Riverside Visual Identity Guidelines Manual serves as the official reference for application of all institutional logos, monograms, wordmarks, seals, artwork, and design elements on print and digital materials. These guidelines are intended for use by all UC Riverside schools, colleges, academic and administrative departments, campus affiliated units, and authorized vendors. They are designed to support campus-based writers, designers, and digital communications specialists in the consistent application of the UCR brand identity.

Frequent Asked Questions

Still Need Help?

If you need additional information not included in our Frequently Asked Questions, please contact: 

Muneeza Tahir
Project Management Specialist, University Communications
Phone: (951) 827-9101

muneeza.tahir@ucr.edu