BRAND OVERVIEW
UC Riverside is one of 10 universities within the prestigious University of California (UC) system, and the only UC located in Inland Southern California.
To convey an image consistent with who we are and to communicate effectively with many diverse constituents and key stakeholders, UCR has established a unified institutional brand and marketing program.
Why a Unified Identity?
The goal of unified branding is to represent UCR’s shared identity through an easily-remembered positive public image. A consistent, unified brand significantly enhances the coordination of our campus communications efforts, conveying a professional and positive image to our valued constituencies. A unified brand that is attractive and well represents our institution is more effective at competing in a crowded marketplace for new students, faculty, and funding resources.
You Benefit from a Single Reference
Developed by University Relations, the UC Riverside Visual Identity Guidelines Manual serves as the official reference for application of all institutional logos, monograms, wordmarks, seals, artwork, and design elements on print and digital materials. These guidelines are intended for use by all UC Riverside schools, colleges, academic and administrative departments, campus affiliated units, and authorized vendors. They are designed to support campus-based writers, designers, and digital communications specialists in the consistent application of the UCR brand identity.
Frequent Asked Questions
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How do I request my brand logo?
If you need assistance with your department-branded logo, please first contact your department's Marketing & Communications Manager. Otherwise, logos may only be created through University Relations.
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Can I create my own logo?
Only logos created and approved for use by University Relations may be used.
To request college, school, and center logos, contact the appropriate Marketing & Communications Manager for your official department-branded logo.
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How do I get the brand fonts?
Visit the UCR Typefaces page to learn more about our official fonts, acceptable uses and alternatives, and how to obtain them for your use.
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Where can I find campus photos or videos?
A shared UCR photo repository and a b-roll video collection are available for your use. Visit the Downloads page for more information.
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Where can I find and download templates?
Visit the Downloads page to find templates and other resources for your use. New assets will be added over time. If there's a template you need that isn't available yet, please reach out to the University Relations office.
Still Need Help?
If you need additional information not included in our Frequently Asked Questions, please contact:
David Edgerton
Assistant Director of Creative
david.edgerton@ucr.edu
Denise Wolf
Assistant Director of Creative
denise.wolf@ucr.edu
