Brand Identity

September 11, 2024 

• 9–10 a.m. | Registration and Continental Breakfast

  HUB Lobby and 302 South
  Registration & Continental Breakfast
  Please register at the tables located in the 3rd floor lobby, then proceed to HUB 302 South to enjoy a breakfast of assorted petite muffins, Danish pastries, and fresh cut fruit accompanied by orange juice and coffee. 

• 9:30-10 a.m. | Opening Remarks

  HUB Lobby and 302 South
  Opening Remarks: State of the UC Riverside Brand
  Johnny Cruz, Chief Communications and Marketing Officer 

  UC Riverside’s brand journey has transformed our identity from underappreciated and emerging to confident and established as one of America’s leading research universities. In this opening session we will look ahead to UCR’s next act as a higher education brand.

• 10–10:45 a.m. | Keynote Address: Ashley Budd

  HUB 302 South
  Keynote Speaker: Ashley Budd
   

  Ashley Budd is Senior Director of Advancement Marketing at Cornell University. She is based in Saratoga Springs, N.Y., working remotely for the university and consulting with colleges, universities, and other nonprofit organizations. Known for her creative and innovative marketing campaigns, Ashley is one of the most influential voices in education marketing and fundraising. Prior to joining the team at Cornell, she worked in enrollment at her alma mater, Rochester Institute of Technology. She is author of the popular newsletter Ashley in Your Inbox and co-author of the new email marketing book Mailed It! A Guide for Crafting Emails That Build Relationships and Get Results.

• 11–11:45 a.m. | Morning Sessions

  HUB 355 Crisis Communications Exercise: Practicing the Principles Participate in an interactive session covering topics related to civil unrest and protests on campus. Presenter:   La Monica Everett-Haynes | Associate Vice President and Chief Communications Officer, San Diego State University

  HUB 367 Executive Communications: It’s a Partnership After grounding the audience in a day in the life of an executive, panelists will share best practices for collaboration, speaking as one voice, and creating channels for consistent communication. Panelists: Jeff Girod | Assistant Dean, CHASS Marketing and Communications Daryle Williams | CHASS Dean Facilitator: Sheree Winslow | Senior Executive Communications Manager, University Relations

  HUB 379 How To: Empower Your Brand Skills with Canva Explore the world of Canva templates and walk away with insider tips and tricks to create polished, on-brand materials that will reflect UCR’s identity and effectively reach your audience. Presenters: Denise Wolf | Assistant Director of Creative, University Relations Krissy Danforth | Multimedia Graphic Designer, University Relations

• 12–12:45 p.m. | Lunch and UCR Brand Excellence Awards: The Scotties

  HUB 302 South
  Enjoy a complimentary lunch with fresh sandwich and side dish options. 

  Join us for a lunchtime award presentation honoring the UCR Schools, Colleges, Departments, and Units whose marketing efforts best represent the UC Riverside brand through strategy, storytelling, and imagery
   

• 1–1:45 p.m. | Afternoon Sessions 1

  HUB 355 Story or Not a Story? What the Media Wants In a shrunken media environment driven by clicks, journalists won’t cover what they used to. Learn straight from members of the regional and national media what they’re looking for. Panelists will participate via video conference. Panelists: Mark Acosta | Metro Editor at the Riverside Press-Enterprise/Southern California News Group Teresa Watanabe | Staff Writer  covering education at the LA Times Jim Carlton | Senior Special Writer for the Wall Street Journal in San Francisco

  HUB 367 Events That Inspire Action Discover how to integrate UCR’s alumni community into meaningful events and experiences that will encourage deeper engagement and build university pride. Presenter: Tracy Telliard | Director of Alumni Volunteer Engagement, University Relations

  HUB 379 How To: Creating Video for Social Media From filming for multiple aspects (horizontal vs. vertical) to soliciting user-generated content and adhering to accessibility standards, learn the best ways to create and deploy video for social media. Presenter: Adam Daniels | Enrollment Marketing Manager

• 2–2:45 p.m. | Afternoon Sessions 2

  HUB 355 AI Hacks for Writers Step into the future and discover how the latest AI-powered advancements can elevate the impact of all your communications. Presenter: Steve Fyffe | Senior Creative Producer, Stanford University

  HUB 367 Unlocking the Inbox: Email Marketing Playbook for Higher Ed Heroes Gain tips and tricks to build credibility with your audience and transform emails into engagement gold. Presenters: Sarah Miller | Development Communications Manager, University Relations Melbert Sebayan | Enrollment Marketing Manager, University Relations

  HUB 379 How To: Produce Dynamic Events as a One Person Shop Planning an event on your own can prove both exciting and daunting. Learn effective tips for successfully organizing small-scale to large-scale events within a university setting. Presenter: Jill Barber | Interim Director, University Events, University Relations

• 3:30–4:30 p.m. | Food for Thought! A Reception at the School of Medicine

  School of Medicine Education II Building
  Food for Thought!
  Join fellow marcom colleagues for an exclusive reception at our new SOM education building. Sponsored by our partners at FedEx, this event offers tasty hors d’oeuvres, inspiring stories of ways the SOM and UCR Health are changing lives, and a private tour of the simulation lab

September 12, 2024

• 9–10 a.m. | Registration, Breakfast Roundtables, and Vendor Tradeshow

  HUB Lobby and 302 South
  Registration & Continental Breakfast

  Please register at the tables located in the 3rd floor lobby, then proceed to HUB 302 South to enjoy a breakfast of assorted petite muffins, Danish pastries, and fresh cut fruit accompanied by orange juice and coffee. There will also be a vendor tradeshow with local printers, sign makers, T-shirt and giveaway producers, and more. 

• 10–10:45 a.m. | Keynote Address: Peter Bittner

  HUB 302 South
  Keynote Speaker: Peter Bittner, 
  AI Industry Trends and Best Practices
   

  Peter is the founder and CEO of The Upgrade, bridging the AI skills gap via training, consulting, and media. A Fulbright Scholar and UC Berkeley lecturer in new media, he’s passionate about teaching the latest tech for enhancing organizational processes and professional workflows. His students and clients come from Apple, NASA, UCLA, Salesforce, and National Geographic. 

• 11–11:45 a.m. | Morning Sessions

  HUB 355 Delivering Results with Limited Resources  Join UCR senior communicators for an informative, inspiring discussion about the goals, roles, technology, and resources they leverage to achieve results. Panelists: Mark Manalang | Director of External Engagement, School of Public Policy Joann Young | Assistant Dean of Communications & Strategic Initiatives, College of Natural and Agricultural Sciences   James Rowland | Director of Marketing and Communications, School of Education  Kathy Drake | Assistant Dean of Marketing and Communications, School of Business Facilitator: Cristina Sanford,  Assistant Dean, Strategic Initiatives & Marketing, Bourns College of Engineering

  HUB 367 Elevating Research though Marketing & Communications  Get tips on connecting with faculty to share the impact of university research with broad audiences and see examples of this work demonstrated through traditional and social media. Presenter: Victor Balta | Assistant Vice President for Communications, University of Washington

  HUB 379 How To: Navigate Social Media With AI  Explore the transformative impact of artificial intelligence on social media platforms and gain insights into ethical considerations and future trends in digital communication. Presenters:   Kelly McGrail | Director, Digital Marketing and Analytics, University Relations Gina Muscato | Social Media Manager, University Relations

• 12–12:45 p.m. | Lunch

  HUB 302 South
  Enjoy a complimentary lunch with fresh sandwich and side dish options. 

• 1–1:45 p.m. | Afternoon Sessions 1

  HUB 355 Storytelling that Moves the Needle  Learn how to craft stories that shift perspectives and motivate action by utilizing key storytelling elements and employing multiple media formats to maximize your reach and impact. Presenter: Dinah Winnick | Associate Vice President of Communications, Planned Parenthood of Metropolitan Washington, D.C.

  HUB 367 Transforming Events into Experiences  Hear from the pros at Show Imaging, a local production company, as they share the art of crafting impactful narratives and their best practices for executing unforgettable events to leverage brand identity. Presenters: Emma Malacaria I Event Specialist & Account Manager, Show Imaging, Inc. Luke Gulley |Event Specialist & Sales Manager, Show Imaging, Inc. Margene Schepps | Executive Director, Brand and Creative, University Relations

  HUB 379 How To: From Inspiration to Implementation – Tangible Examples for Dashboard Development  Take a tour of University Relations’ Looker Studio dashboard library to understand how dynamic dashboards can turn data into insights and lead to smarter marketing decisions. Presenter: Stephanie Nguyen | Marketing Data Manager, University Relations

• 2–2:45 p.m | Afternoon Sessions 2

  HUB 355 Event Promotion: Tips for Driving Attendance Acquire resources and tips to improve attendance at your next campus event with an overview of campus media channels, including newsletters, campus posters, digital screens, Localist, and more. Presenters:   Malinn Loeung | Student Communications Manager, University Relations David Edgerton | Assistant Director of Creative, University Relations

  HUB 367 Back to Basics: Open Expression on Campus As campus speech issues continue to garner headlines, it’s time for a refresher on understanding the distinction between academic freedom and free expression, as well as identifying the vocabulary and principles within these topics. Presenter: Michelle Deutchman | Executive Director, UC National Center of Free Speech and Civic Engagement

  HUB 379 How To:💡Lights, 🎥Camera, 🎬Story – Empowering Marketing Minds with Creative Insight Unlock the power of visual storytelling and enhance your marketing strategies in an interactive workshop with group discussions and mock events. Presenters:  Christina Bristol | Senior Video Communications Manager, University Relations  Stan Lim | Photography Manager, University Relations

• 3–5 p.m. | Barn Networking Mixer: A Taste of UCR! 

  The Barn
  A Taste of UCR! 
  Enjoy delicious bites and mocktails in the company of UCR’s award-winning Chef Tye and our amazing Dining Services team. Sample flavorful new menu items (citrus ice cream, anyone?) and discover pro tips for infusing your next event with UCR-inspired cuisine.