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Our “Bold Hearts. Brilliant Minds.” creative platform amplifies the core of what makes UC Riverside great — vibrancy of culture, upward mobility, and world-changing research. Using imagery that authentically represents our people and language that is impactful and clever, our goal is to tell the UCR story in a way that is inspiring, unique, and unavoidable.

  • We seek to platform powerful, compelling stories of transformation…of the self, of the educational journey, of culture and technology, of the environment, and of society.
  • We celebrate the passionate pursuit of bold ideas and brilliant breakthrough discoveries.
  • We highlight the unique ways UCR stands apart from the competition to ensure inclusivity, mobility, and the empowerment of our diverse community. 


Discover More: BHBM Toolkit


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