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Visual Identity

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STYLE GUIDE 

A consistent, unified UC Riverside brand represents our shared identity through an easily-remembered positive public image.

Learn more about the benefits of a shared branding effort and find answers to frequently asked questions on requesting logos, fonts, photos, and brand templates.  

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UCR Logos and Best Practices

UCR's logos are a strong visual representation of our brand and should be featured on official campus print and digital collateral and communications channels. The UCR brand is represented by a primary logo, available in both horizontal and vertical applications, that locks up the name of the university in a customized artwork file. The UCR monogram is a shortened version of the primary logo and should be used on materials and merchandise primarily intended for audiences already familiar with UC Riverside. 

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UCR Color Palette

UCR’s brand colors reflect a diverse and young campus. Consistent use of UCR brand colors ensures our communications establish a shared identity among UCR students, faculty, staff, alumni, and the local community and visual recognition nationally. Our primary palette uses UCR blue and UCR gold. 

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UCR Stationery

The university’s letterhead, envelopes, and business cards were designed to maintain the integrity of the campus identity and establish a professional quality stationery system to represent the institution.

Two versions of approved letterhead are available, with or without a screened-back image of the UCR seal. To maintain identity integrity and quality, professionally produced printing press versions of the letterhead printed with official UCR blue and UCR gold colors are recommended.  

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Web

UCR’s website is an important tool for our campus to use in promoting our brand identity. Elements such as colors, graphics, fonts, and messaging used throughout the site are official representations of the UCR brand and ultimately support the university's mission and vision. 

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UCR Seal

UCR has a unique, official seal that has been adapted from the University of California system seal. The official UCR seal may only be featured on print materials and digital communications representing UC Riverside. It must not be altered or modified in any way. The seal has guidelines for its use based on approved colors, clear space, minimum size, correct cropping, and incorrect usage. 

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UCR Typefaces

University Communications has designated two typefaces for use on official UCR communications: Rift, a sans-serif font that is recommended for top-line communications (headlines, sub-headlines). In instances where Rift isn't available, Oswald, a free-to-use Google font may be substituted. For body copy (letters, editorial, etc.), a sans-serif font, Fira Sans, and serif option, EB Garamond, are available as free-to-use Google fonts.  

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Living The Promise

Living The Promise is a comprehensive campaign dedicated to raising funds to support UCR students, faculty, research, programs, and facilities, and is driven by campus academic priorities. The campaign’s logo of a sunburst and a rich, vibrant color palette seek to convey the characters of a diverse, vibrant, and innovative campus.

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Videography

Use best practices, tips, and resources to create your own video! 

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