The UC Riverside institutional/primary logo should be featured on official campus print and digital collateral and communications channels. It is available in both horizontal and vertical applications. As one complete digital artwork file, this customized logo is NOT a font and should not be recreated using standard fonts.
The UCR monogram is a shortened version of the primary logo and should be used on materials and merchandise primarily intended for audiences already familiar with UC Riverside.
Significant research and consideration from students, faculty, staff, and key stakeholders has gone into the most important feature of UCR’s brand identity: our logos. UCR’s logos are a strong visual representation of our brand and are to be used only on official UCR publications, print and digital materials, communications channels, and on merchandise authorized by UCR-affiliated units.
All UCR branded logos are the property of the institution and are governed by specific usability guidelines. Unauthorized logos (i.e. logos or wordmarks that differ from official institutional marks, or that have not been explicitly approved by University Relations) may not be used to convey official representation of UCR. Unauthorized, unaffiliated, or personal websites, publications, channels, print and/or digital materials are not allowed to use/feature UCR institutional logos without the express written permission of University Relations.
Use of UCR institutional logos on print, digital, web, and social channels managed by UCR student organizations requires approval by University Relations. Those student organizations affiliated with the Division of Student Affairs should contact University Relations for permission and guidance on applications of all institutional logos.