Email is one of the most frequently used internal and external communication tools at UCR. As representatives of the university, it's important to maintain professionalism and aim to follow UCR brand guidelines in email communications as frequently as possible.
Email marketing can be a great way to reach your intended audiences, if practiced thoughtfully. In an effort to encourage brand recognition and the use of clean, consistent communication, University Communications has created a number of Mailchimp templates for campus use. Contact Director of Constituent Management and Technologies Lily Barger (firstname.lastname@example.org) to obtain access to the central UCR Mailchimp account.
Keep Signatures Simple: Don’t get overly complex when formatting your email signature and keep the number of lines to a minimum.
Images: Minimize the number of images within your email signature. Many email clients and mobile devices block images or require the end user to approve their download. Additionally, too many images can make an email signature look cluttered.
Quotes: Refrain from using quotes or epigraphs as best practice for professional communication. It also avoids assumption that a particular statement represents the University’s official slogan, ideology, or brand promise.
Use Plain Text Formatting: Avoid Rich Text Formatting and opt for plain text so your signature is more likely to be compatible with all email clients and devices. Avoid colors, special fonts, and html.