SUMMARY
Hook: first-generation student who fell in love with marketing
Currently: director of admissions at Fusion Academy
SOUND BITES/HEADLINES
Sharing the gift of education
The business of finding your purpose
After an internship at Meta, Aura Rivera ‘24 knew she had a passion for business, especially marketing. As director of admissions at Fusion Academy, a private middle and high school, she works closely with families and organizations, while also handling marketing content and strategy for the school.
NARRATIVE
As the first of three sisters to attend college, Aura Rivera '24 felt like she was “venturing into unknown territory.” But as she adapted to life at UC Riverside, she became resilient and resourceful, taking on leadership and advising roles. Rivera wanted to not only make the most of every opportunity but decided to help others along the way. She received several awards and honors for her efforts.
Rivera always had an interest in business, and taking business and marketing courses at UCR reassured her that she was on the right path. After an internship at Meta where she worked with Instagram’s marketing department, she knew she wanted to pursue a career in marketing. Rivera now works at Fusion Academy, a private middle and high school with 80 campuses across the country.
Rivera plans on earning an MBA degree – although she enjoys her current role, she’s open to exploring new opportunities and other industries.
Thanks to the resources and opportunities available at UCR, students like Rivera can develop their interests and pursue careers that they love.
QUOTES
“I wanted to make the journey a little easier for those who came after me.”
“I am deeply passionate about public relations, social media management, and community development. It is crucial to contribute meaningfully to the growth and advancement of our communities.”
AVAILABLE ASSETS
For additional assets, please reach out to University Relations (annie.cao@ucr.edu).