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Why Our Brand Matters

To convey an image consistent with who we are and to communicate effectively with many diverse
constituents and key stakeholders, UC Riverside has established a unified institutional brand and marketing program.

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Our “Bold Hearts. Brilliant Minds.” creative platform amplifies the core of what makes UC Riverside great — vibrancy of culture, upward mobility, and world-changing research. Using imagery that authentically represents our people and language that is impactful and clever, our goal is to tell the UCR story in a way that is inspiring, unique, and unavoidable.

Still Need Help?

If you need additional information not included in our Frequently Asked Questions, please contact: 

David Edgerton
Assistant Director of Creative

Denise Wolf
Assistant Director of Creative

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