Photos & Videos
Creating Your Own Video: Best Practices, Tips, and Resources
Before you start, think about your goals, key messages, audience, and rollout strategy. Focus on the story first and consider how you will make viewers feel emotion (humor, fear, excitement, etc.) and connect with your message.
Use a tripod, if possible, and think about storytelling possibilities for the background.
Make sure there is enough light to see your subject.
Use a microphone. If interviewing people, place the microphone as close to them as possible. Final audio mix should peak at -6 db.
Shorter is usually better (we aim for 1-2 minutes). The first three seconds are critical in getting your viewers' attention. Here is an example of using "b-roll" to help bring a story to life:
Watch out for copyright violations and avoid using music unless you have permission to do so. Our team can provide licensed music for your projects, as needed.
Follow the current technical specifications for the platform where you are posting your video.
Other Video Tips, Policies, and Resources
Official Branding in Videos
Official branding is used in UCR-produced videos. Whether your video is posted on one of UCR's main social media channels or on your own college, school, or department's channel, use properly-branded logos wherever appropriate. UCR logos are available on the Downloads page and logo best practice guidelines are available on the UCR Logos page. To obtain a branded logo for your college, school, or department, contact University Communications.
Campus B-Roll Video Collection
We've put together an album of high-quality UCR footage for campus partners and will frequently add on to the collection. On a case-by-case basis, our team can share additional footage for your video.
Visit the Downloads page for login information to UCR's B-Roll Video Collection.
- Video Release Forms
Filming on Campus
News organizations can shoot photos or video in public areas of the UC Riverside campus. Media access to university buildings and restricted areas is coordinated through UCR University Communications.
Filming/taping/photography for commercial purposes, such as television programs, movies and advertisements, must be approved in advance. No use of UC Riverside trademarks or service marks is permitted without advance written approval. Policies for commercial filming and photography on campus can be found on the UC Riverside policy website.
Complete a Filming Request Form if you are interested in commercial filming or photography on campus.
It is illegal to fly a drone on campus unless you have a FAA license and are pre-registered with UCR Environmental Health & Safety's Unmanned Aerial Systems (UAS) Program:
Watch UCR's Videos
Stay updated on the latest videos we upload to our YouTube channel. It's a great chance for you to see what we're working on and get ideas for your own videos as well.
Need More Information?
All official UCR video content is created and/or curated by University Communications. All videos contain copyrighted material of the UC Regents. If you would like to use some or all of an existing video, please let us know.
Check out best practices, tips for filming with your phone, and additional resources in the following Video 101 presentation, available in both Microsoft PowerPoint and PDF formats.
If you still have additional questions or would like to discuss our services, contact us:
Director of Video Production, University Communications
Phone: (951) 827-4593